The first time		people look at any given ad , they don't even see it.
The second time		they don't notice it.
The third time		they are aware of it.
The fourth time		they have a fleeting sense that they've seen it somewhere.
The fifth time		they actually read the ad.
The sixth time		they thumb their nose at it.
The seventh time		they start to get a little irritated with it.
The eighth time		they start to think, "here's that confounded ad again.
The ninth time		they start to wonder if they may be missing out on something.
The tenth time		they ask their friends and neighbors if they've tried it.
The eleventh time		they wonder how the company is paying for all the ads.
The twelfth time		they start to think that is must be a good product.
The thirteenth time		they start to feel the product has value.
The fourteenth time		they start to remember wanting a product exactly like it for a long time.
The fifteenth time		they start to yearn for it because they can't afford it.
The sixteenth time		they accept the fact that they will buy it sometime.
The seventeenth time		they make a note to buy it.
The eighteenth time		they curse their poverty for not allowing them to buy it.
The nineteenth time		they count their money very carefully.
The twentieth time		they see the ad, they buy it.

- Thomas Smith London, UK

The following item was provided to us by the Radio Advertising Bureau. It was written by Thomas Smith a London businessman, in 1885. It is still applicable today.

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