Our Methodology
Founded originally as an interviewing service, data collection continues to be one of The TCI Group's key areas of expertise. We also provide national field management and a full-range of customized research services to provide for your total research needs. Today, we offer a broad spectrum of qualitative and quantitative methodologies including:

Qualitative
	Focus groups
	-In person
	-Tele-focus
	In-depth, one-on-one interviews
	-In person
	-Telephone
	-Electronic
	Creative Brain Sparking Sessions
	- Digital Interview
	- Online Surveys
	- Hand-held device surveys
Quantitative
	Telephone interviewing
	In-home interviewing
	In-store/On location
	-Point of purchase
	-Product distribution/Promotion check
	-Intercept
	Observation Experience
	-Mystery shopping
	-Shop along with customers
	-Observation of customer experience

The TCI Group always offers high quality, personalized service. Our ability to adapt research methodologies, technologies and approaches enables us to serve not only your research needs, but also your specific and unique market-driven needs.

Marketing Research . . .the source of your POWER to Compete, Thrive, & Profit

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