Behavioral market research firms, steps in strategic planning process

Beth Fischer, Market Research Advisor
Over the past 25+ years, Beth Fischer has built her reputation as a first-rate market researcher. From 1978-1998, she and partner Nancy Lichy owned Twin City Interviewing Service, Inc., a Minneapolis based market research firm, established in 1956. In 1998, Beth became principal of what is now The TCI Group where she is responsible for the total business operations.
As an executive, board member, volunteer, and pioneering role model, Beth is a visible force in the business community. She is a "quick study," who can size up a situation and pull the crux out of a myriad of information. She knows commerce and she knows people. She is the prototype of the successful businesswomen, but she is more than just an image.

Success is Beth's standard. She is an innovative thinker and a decisive doer, who insists on results. Clients trust her to take a warm personal interest in them while gathering data and devising a plan that will grow their business and increase their bottom line. Beth has always stepped up to a challenge or an opportunity. Her result-driven, entrepreneurial attitude--tempered by her engaging personality--make her a standout in the business world.

Elise Fine, Project Director
Elise Fine first worked for The TCI Group in the early 90's. In the mid-90’s, while Elise was developing her managerial skills in the retail and service industries, The TCI Group often called on her to assist with large research projects. In 1998, her managerial skills and business acumen led to her being offered the position of Project Director. Elise accepted.

Over the years, Elise has honed her skills in many aspects of the research process: interviewing, phone center supervising, editing, comment coding, in-field project supervising, assisting in questionnaire design and data reporting processes. Her input and assistance on qualitative and quantitative research projects has been an invaluable asset.

Staying current is crucial to a successful market research company, Elise makes it a point to keep abreast of the latest business and industry trends. In the office, she is indispensable: meeting with clients, briefing staff, faxing bids, typing reports, fielding inquiries, and answering phones. In the field, she's a virtual dynamo: organizing, strategizing, consulting her staff, conferring with management, accessing, and re accessing. While it’s impossible to be in more than one place at one time, anyone who has observed Elise running a project swears she can do it. Clients know they can trust Elise to lead her professional staff to meet deadlines and deliver the results expected from a topnotch research firm.

Marketing Research . . .the source of your POWER to Compete, Thrive, & Profit