Reach (the basics)
Building Your Foundation

	Casting a wide-angled view, making sure the dynamics of the business today are understood.
	Creating a map of the what we know NOW (in-the-moment information picture).

 
The VIEW

	Pull your information together and review from all sources of information (i.e., database mining, past primary research conducted, secondary research searches) to capture the NOW view.
	Take a look at the internal and external environment and how it impacts your company, now and into the future view.

Your Organization's Kaleidomap^TM
A mind map presents the BIG PICTURE. The tool to capture information, organize it and cut through the clutter by identifying core components. It stimulates organizational understanding, bringing together the internal and external to create a complete picture of the here and NOW.



External Environment: competition, trends, dynamics of the market,
customers (current, past, potential)
Internal Environment: customers (current, past, potential), employees
(leaders, staff), stakeholders

Marketing Research . . .the source of your POWER to Compete, Thrive, & Profit

© 2009 The TCI Group, all rights reserved.